Postcard Marketing and Direct Mail continue to be a staple in marketing and reaching your targeted audience.  What many marketers and small businesses don’t know and understand is how technology has now boosted the opportunities that can increase your response rate, ROI, and track your results. That’s where  landing pages come into play and how we help.

If you have clients names then you use a personalized url(PURL) If you are prospecting and don’t have a clients name then you use a general URL (GURL)  Both of these websites have a similar look and feel to your postcard campaign and the sole purpose is to capture clients information.

We allow our customers to customize their direct mail campaigns with Variable Data Printing. This technology allows us to personalize each direct mail piece with custom messages and teh focus to get them to goto the landing page.

Let’s look at each of those points.

Increase your response rate: Direct Mail gets you in front of your clients and tells them the message/offer you want them to hear.   Canada Post did a study which prooves that not only is Direct Mail the most preferred marketing channel that Canadians prefer to receive but that those who receive it also like to respond online.

Track ROI: One big problem with a lot of marketing is making it easy to know your marketing ROI.  Each time some one visits your PURL/GURL it is tracked in our software.  You get to see in graphs how many people have visited the site.

Track Results: If you convert those visits by get them to submit their information then you get the emails that someone has clicked submit.  This allows you not only to track the ROI but allows you to follow up quickly.  The first to respond is often the first to win!

Many small businesses never had the opportunity to use this technology that the big companies have been using for quite some time.  This allows small businesses to compete, capture and respond.  For a small business, marketing money has to go a long way and ensuring that you understand your marketing ROI is why PURL’s along with postcard marketing campaigns can be powerful.  Postcards are still one one of the most affordable, measurable, and trackable methods to build your business.

Ensuring that everything comes together takes the right touch.  We walk you through the steps and show you the most powerful way to get your results.

Want more info?  Call Travis at 866-790-MAIL or email travis@myeasymailmaker.com  Visit our webpage at http://www.myeasymailmaker.com/personalized.html