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October 2, 2009

Combine Direct Mail with Personalized Landing Pages

Filed under: Direct Mail, Personalized URL's, Small Business Marketing — Tags: , , , , , , , — TravisBatting @ 12:46 am

Postcard Marketing and Direct Mail continue to be a staple in marketing and reaching your targeted audience.  What many marketers and small businesses don’t know and understand is how technology has now boosted the opportunities that can increase your response rate, ROI, and track your results. That’s where  landing pages come into play and how we help.

If you have clients names then you use a personalized url(PURL) If you are prospecting and don’t have a clients name then you use a general URL (GURL)  Both of these websites have a similar look and feel to your postcard campaign and the sole purpose is to capture clients information.

We allow our customers to customize their direct mail campaigns with Variable Data Printing. This technology allows us to personalize each direct mail piece with custom messages and teh focus to get them to goto the landing page.

Let’s look at each of those points.

Increase your response rate: Direct Mail gets you in front of your clients and tells them the message/offer you want them to hear.   Canada Post did a study which prooves that not only is Direct Mail the most preferred marketing channel that Canadians prefer to receive but that those who receive it also like to respond online.

Track ROI: One big problem with a lot of marketing is making it easy to know your marketing ROI.  Each time some one visits your PURL/GURL it is tracked in our software.  You get to see in graphs how many people have visited the site.

Track Results: If you convert those visits by get them to submit their information then you get the emails that someone has clicked submit.  This allows you not only to track the ROI but allows you to follow up quickly.  The first to respond is often the first to win!

Many small businesses never had the opportunity to use this technology that the big companies have been using for quite some time.  This allows small businesses to compete, capture and respond.  For a small business, marketing money has to go a long way and ensuring that you understand your marketing ROI is why PURL’s along with postcard marketing campaigns can be powerful.  Postcards are still one one of the most affordable, measurable, and trackable methods to build your business.

Ensuring that everything comes together takes the right touch.  We walk you through the steps and show you the most powerful way to get your results.

Want more info?  Call Travis at 866-790-MAIL or email travis@myeasymailmaker.com  Visit our webpage at http://www.myeasymailmaker.com/personalized.html

July 14, 2009

Filed under: Direct Mail, Direct Mail Training, Postcard Marketing, Small Business Marketing — Tags: , , , , , — TravisBatting @ 6:52 pm

Why do we love postcard marketing?Ă‚ It’s one of the most affordable, trackable, and targeted method to speak directly to your prospects and clients.Ă‚ They can be fun and colourful and give your company a professional image as well.

Hey don’t take our word for it, we love them to death and so do these great resources about postcard marketing and related information:

Give us a call if you ever want to learn more about postcard marketing and how to get started for your industry.Ă‚ To do the job right can take some careful planning.Ă‚ That’s why we are here to help.Ă‚ Enjoy the resources.

July 1, 2009

Owning a business can be cruel.

Filed under: Direct Mail, Postcard Marketing, Small Business Marketing — Tags: , , , , — TravisBatting @ 1:22 am

Owning a business can be cruel.
Travis Batting, President of www.MyEasyMailMaker.com always knew that keeping in touch with his clients was crucial to growing his sales. He became frustrated in the difficulties and ease of doing this. That is why he developed the interactive website that allows other businesses an easy way to keep in touch and grow your business through postcard marketing. Travis is passionate about postcard marketing because it is business’s mini billboards that speak directly to potential clients. He also wanted to create a direct mail website that allows low minimums (as little as 50) and no mail service or addressing fees.

Owning a business can be tough. Just last week we called on a local business in Saskatoon, Saskatchewan. She owned a consignment clothing shop and was excited about opening her business. She wanted to use postcard marketing as it was a cost effective way to get her information out to potential targeted clients. Weeks past and we didn’t do any work for her, didn’t hear any radio ads, no billboards, nothing. She thought foot traffic and viral marketing would push her business into success. Today I drove by and she had closed up shop

Often when starting a new business or just getting your information to potential clients is mind boggling. There is approximately 2000 new businesses in Canada or 50,000 new businesses in USA that start each week. That means there is that many people hoping to make a difference in the business world and take market share from their competitors. Many people don’t know how.

Postcard Marketing is a hidden secret here in Canada. Just think, your competitors don’t know that you’re sending direct messages to potential clients. It doesn’t matter what industry you’re in, Postcards can be customized to how you want your message and offer to come across. Postcard Direct Mail is a mini billboard but at a much less cost.

Canada Post, Canada’s National mail carrier, researched the acceptance of direct mail.

The Value of “The Mail Moment” – Mail Provides a Positive Experience:

  • 59% Find that looking at their mail is a positive experience in their day
  • 57% Look forward to what’s in the mailbox
  • 53% Say receiving mail is a real pleasure

Preference Toward Direct Mail – Canadians show a much higher preference for mail over email:

  • 58% of Canadians prefer to receive messages and documents through the mail versus email.

There are 3 key elements in a successful postcard marketing campaign.
1) Mail Lists – who are sending the cards to is up to 60% of the success rate
2) The Offer – Grab their attention
3) Creative – make it appealing to who you are talking to

We started business to help the 52,000 new businesses’ that start each week in US and Canada. We started MyEasyMailMaker to ensure there is a quick, affordable, and track able method of getting postcard campaigns in front of your clients. There is a reason postcard marketing and direct mail is growing 10% in Canada each year. It works with the right ingredients.

Travis Batting, President is heavily involved in helping their clients ensure the proper postcard campaign is put together. They offer a complimentary 28 page direct mail consultation that helps business’s understand direct mail and how it can help them grow their business. Interested? Call 1.866.790.MAIL or info@myeasymailmaker.com Sign up for your FREE account and get started in minutes at www.MyEasyMailMaker.com

April 10, 2009

Addressed Admail Video

Filed under: Direct Mail, Postcard Marketing, Small Business Marketing — Tags: , , — admin @ 12:16 am

What is Addressed Admail?
A cost-effective way to send personally addressed promotional
messages and offers. Addressed Admail can help you:
• Keep in touch with your best customers to increase loyalty.
• Generate sales leads with precision targeting.
• Increase in-store or web traffic.
Good targeting can drive as much as 60% your success rate.
It is advertising material specifically targeting a person, group or business by address. It is mailed out as first class mail, with a discount from the standard “stamp” rate determined by criteria set by Canada Post. Postage for Addressed Mail can be as low as 38¢.

Watch this video to help engage your business in Addressed Admail and receive bulk rates

April 9, 2009

Why Would I Use Postcard Marketing???

Filed under: Direct Mail, Postcard Marketing, Small Business Marketing — Tags: , — admin @ 10:25 pm

Postcard Marketing Works. Postcards are a “key tool” in today’s world of modern marketing. A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand awareness. www.myeasymailmaker.com , offers a postcard marketing products that allows your business to conduct low cost direct mail promotions aimed at increasing your visibility and gaining market share from your competitor

Gain Competitive Advantage
Postcards are for everybody! We can show you how to maximize your marketing dollars and assist you in creating a postcard Marketing campaign that will give your company a competitive edge and open doors to greater business opportunities. Our experienced staff, and in-depth understanding of how to reach your target audience, can be a valuable component in the success of your campaign.

Benefits of Postcard Marketing

  • Keep your name in front of customers.
  • Postcards generate a high ROI
  • Flexible, informative and creative.
  • Postcards are high impact and low cost
  • Separate yourself from the competition.
  • Establish regular communication between you, your customers and future customers.
  • A well-produced postcard establishes a bond
  • with customers.
  • Postcards sell products and services.

Uses of Postcard Marketing

  • Generate website traffic and sales leads.
  • Use Postcard Magnet Mailers to make your message stick
  • A cost effective way to promote new specials.
  • Promote company awareness
  • Announce new products, web sites, storelocations, etc.
  • Inexpensive, effective way to thank customers.
  • Use as a coupon and/or survey for clients.
  • A great way to test market new products and measure advertising campaign responses.
  • Tradeshow/Event promotion.
  • Maintaining customer contact.