Do you work for a franchised company? There are over 3,000 different franchises, in about 75 different industries, and more being created every year. Then think of how many offices each of those franchises have and how many people they employ? Now think, how do each of those franchises keep their marketing message in unison with their brand with all those different offices and people selling their product/services?

Maintaining Brand Identity

A pretty tough task and it’s always a tug o war between franchise and franchisee to control brand. All the time and money that is involved in beating the same drum is critical and is not a scenario to be taken lightly.

We are a company, smack dab in the middle of Canada. If you’re not from Canada you might even have a hard time pronouncing Saskatchewan. My point is that geography isn’t an issue anymore. Internet and technology were created to bring everything together and it should mean that Franchises and Franchisees can all win when it comes to marketing.

My Easy Mail Maker Inc offers franchise’s a marketing portal that allows any office or user to log in and view, print, customize all company branded material. This allows them to print on demand, download, send out direct mail campaigns, and track the ROI of the campaigns. The marketing portal allows offices to maintain their database as well as allow franchisee’s to monitor the use of the system.

The task of maintaining brand integrity and strengthening brand recognition, often a challenging issue with growing franchises, is efficiently accomplished through the use of web-to-print portals because they offer a level of control over brand image.   The marketing portals act as a central hub for marketing material and production, head offices are able to upload and ensure branding guidelines, approved logos, images and other important branding material is used and maintained. Additionally, pre-designed  and approved marketing templates such as business cards, postcards, flyers, brochures, etc are made available to access on a when need basis and can be printed at a corporate wide negotiated price(which saves everyone money)  This capability not only makes it easier for associates to quickly generate marketing collateral on the fly and customize pieces for their local area, but also ensures that they adhere to the organization’s branding guidelines.

Personalization

Having everyone’s office location and information in the portal allows each office to be able to customize marketing material without a huge amount of time invested through anyone.  Think about how vital this is for franchises that might have 1000’s of offices or a home based franchise that has ten’s of thousand of people looking to purchase business cards and how you can channel those people into a personalized brand controlled environment.

So in a nutshell Franchise Marketing Portals can really ease the burden of not only the franchise but all the employees as well.  The benefits in a nutshell:

• Ability to control branding elements and maintain integrity of brand identity
• Allows personalization and customization of marketing materials at the local level
• Streamlines the process of personalizing and printing marketing collateral
• Reduces management, production, printing and storage costs
• Greater ability to track direct marketing expenditures and campaign ROI

Travis Batting, president of My Easy Mail Maker Inc. has ensured that technology was introduced to a direct mail industry that’s been around for decades.  Travis is passionate about postcard marketing because it is business’s  mini billboards that speak directly to potential clients.   Please give us a call with any questions at 1.866.790.6245 or travis@myeasymailmaker.com