Owning a business can be cruel.
Travis Batting, President of www.MyEasyMailMaker.com always knew that keeping in touch with his clients was crucial to growing his sales. He became frustrated in the difficulties and ease of doing this. That is why he developed the interactive website that allows other businesses an easy way to keep in touch and grow your business through postcard marketing. Travis is passionate about postcard marketing because it is business’s mini billboards that speak directly to potential clients. He also wanted to create a direct mail website that allows low minimums (as little as 50) and no mail service or addressing fees.
Owning a business can be tough. Just last week we called on a local business in Saskatoon, Saskatchewan. She owned a consignment clothing shop and was excited about opening her business. She wanted to use postcard marketing as it was a cost effective way to get her information out to potential targeted clients. Weeks past and we didn’t do any work for her, didn’t hear any radio ads, no billboards, nothing. She thought foot traffic and viral marketing would push her business into success. Today I drove by and she had closed up shop
Often when starting a new business or just getting your information to potential clients is mind boggling. There is approximately 2000 new businesses in Canada or 50,000 new businesses in USA that start each week. That means there is that many people hoping to make a difference in the business world and take market share from their competitors. Many people don’t know how.
Postcard Marketing is a hidden secret here in Canada. Just think, your competitors don’t know that you’re sending direct messages to potential clients. It doesn’t matter what industry you’re in, Postcards can be customized to how you want your message and offer to come across. Postcard Direct Mail is a mini billboard but at a much less cost.
Canada Post, Canada’s National mail carrier, researched the acceptance of direct mail.
The Value of “The Mail Moment” – Mail Provides a Positive Experience:
- 59% Find that looking at their mail is a positive experience in their day
- 57% Look forward to what’s in the mailbox
- 53% Say receiving mail is a real pleasure
Preference Toward Direct Mail – Canadians show a much higher preference for mail over email:
- 58% of Canadians prefer to receive messages and documents through the mail versus email.
There are 3 key elements in a successful postcard marketing campaign.
1) Mail Lists – who are sending the cards to is up to 60% of the success rate
2) The Offer – Grab their attention
3) Creative – make it appealing to who you are talking to
We started business to help the 52,000 new businesses’ that start each week in US and Canada. We started MyEasyMailMaker to ensure there is a quick, affordable, and track able method of getting postcard campaigns in front of your clients. There is a reason postcard marketing and direct mail is growing 10% in Canada each year. It works with the right ingredients.
Travis Batting, President is heavily involved in helping their clients ensure the proper postcard campaign is put together. They offer a complimentary 28 page direct mail consultation that helps business’s understand direct mail and how it can help them grow their business. Interested? Call 1.866.790.MAIL or info@myeasymailmaker.com Sign up for your FREE account and get started in minutes at www.MyEasyMailMaker.com
