STEP 1: ATTRACT

A) Personalized Direct Mail Piece with clients name on it. Helps get their
attention
B) Using Variable Data Print(VDP) each piece prints a Personalized Web
Address for each customer, helping drive them to that site.*
C) Options to personalize your direct mail piece with logos, pictures

*Since studies have shown that nearly 33% of direct mail recipients
prefer to respond online, Personalized Web Addresses provide a
convenient response option.

STEP 2: LANDING PAGE(PURL)

D) The VIP Landing Page's creative matches that of the mail
piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome
message thanks John for visiting.
E) When John visits his Personalized Web Addresses, he has Personalized VIP
service because his Landing Page was built specifically to support the
direct mail piece he holds in his hand with his name on it!
F) Capture Visits and information on the VIP Landing Page

STEP 3: REACT

G) Measure Campaign Performance
We know exactly who has visited the webpage as the data is tracked.
Even better is John can have that data automatically sent to his email or
blackberry and provide quick follow up and lead generation.
Our reports are easy to read, download, or print to keep track of your
progress. It just doesn’t get any easier as the leads come in.