Intro to Postcard Marketing

How can a little 5.5"x 4.25"piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.

Think about it. We all grew up just receiving mail from the postman. Not e-mail, not a web card, just
good ole fashion mail. If you relate to that then I know your customers will too. There is a certain comfort level when you reach into the mail box because it's a ritual that you've grown up with. That's why Postcard Marketing is a big hit and can get the job done.

Not so fast, I don't want you to get ahead of yourself. It takes time, repetiveness and a bit of money to get the postcard train rolling. I want to walk you through the process but am going to break it up so you can really get a grasp and go in with the right mindset. If you're going to do it, let me learn from my mistakes and I'm going to pass the knowledge of the right way to do it.

What are we going to cover in this course:
1)Definition of a Campaign
2)Know what you want & to expect
3)Copywrite Headlines
4)Pyschology of Buyers
5)Mailing List
6)Design
7)PURL's/Landing Pages
8)Tracking
9)Tidbits & Snipits(Great Resources)
10) Feedback and Success stories

I'm excited to walk you through this as it can be a really exciting thing to start to see the effects of your work prosper. Enjoy and please don't hesitate to reach me at travis@postcardmarketinggroup.com or call us at 866-790-6245 as I'd love to answer your questions on direct mail. Visit us at http://www.myeasymailmaker.com for your free account.

PART 1
The Definition
This is the 1st of 10 lessons to help build a successful postcard marketing campaign. This is the first and a very important portion of a campaign because it describes a very important ingredient that will give you the edge that most forget or are too lazy to do.
1.An operation or series of operations energetically pursued to accomplish a purpose: an advertising campaign for a new product; a candidate's political campaign.
2.Military.
a. military operations for a specific objective.

b.Obsolete. the military operations of an army in the field for one season. What's the main thing that pops out when reading those? It's focused, direct, and repetitive to reach it's object. The military is a perfect example as they have a mission, they understand what they are fighting for and are very focused & repetitive in their drills. It's too bad we don't have a drill Sargent that disciplines us when we get off track or don't do our "routines"when it comes to marketing. That's why it's up to us to ensure that we have a military like way of doing things when it comes to campaigns What does all this have to do with postcard marketing. If you're only prepared to do one mailing, stop reading.  You're not fitting the definition of a campaign and will be  fail no matter how good the images, copywrite or mail list is.  The easiest way to understand why you need to do more then just one is simple.   2000 cards go out..................a few calls the first week.............a few call the second week........then Option 1: don't mail and let the few trickle in after the 2nd week Option 2: Send another mailer Another 2000 cards go out in the second week................. now you have a slight increase in calls in the 3rd week..........4th week Another 2000 cards go out in the 4th week.........and by then you have 3 mailers all with objectives, all informing and influencing your customers to do whatever you are asking them to do with an overlapping campaigns.  You can almost alter the famous saying from the movie Field of Dreams to "If You Mail It, They will Come!" or "Patience, Young Grasshopper!" I just recently listened to a podcast from Guerilla Marketers.     Jay talks about patience and an interesting marketing research that lets you understand the number of times you must penetrate your customers mind to make an impact with them.   Marketing is a funnel effect and you one mail piece will not touch all the personalities that you mail to.  We all respond differently to different things which is what makes the world of marketing a science and an art.  We're going to break down some of these differences and show you how to market to the differences in the coming articles.  The next part of this course is to know what you want and what to expect.  

What We Do

Postcard Marketing Group (www.easymailmaker.com) is a leading direct mail and web portal solution provider that provides businesses and marketing departments a platform for creating, managing, delivering, and measuring the return on cross media marketing campaigns and business communications. It helps clients understand where their valuable marketing money is going, increases campaigns effectiveness, reduces marketing expense, and differentiates themselves from their competition.

We develop, design and implement custom Web Portals, Customer relationship Management(CRM), personalized URL's(PURL, cross media campaign creation and management, personalization of

communications, asset management, and a Web to Print Engine, reports and data analytics. Our solutions focus on driving ROI, reducing marketing costs, increasing brand awareness, and helping the client increase awareness on their clients buying habits.