Why Direct Mail?
Send recipients Direct Mail offers that feature Personalized URLs. Our platform uses
your mailing list to create a unique URL for each DM recipient, then inserts the
Personalized URLs into the mail file for seamless incorporation into the printed collateral
using an Ink Jet, Laser or Variable Data Printing. The Personalized URL typically includes
the customer's name, producing a positive association and increased incentive to visit
the site. You immediately see a dramatic increase in response rates.
As either a stand alone mailing or as an additional element, unique web addresses and
home pages are easily incorporated into any campaign. Each piece can contain a customized
offer tailored to the recipient with variable text and graphics which features a personalized
web page address.
The copy contains an incentive to drive the customer to their personal homepage. If the piece
includes a coupon for an item, the web site may contain a buy one get one free or other offer
to further entice the consumer to visit the web page.
While on the site, visitors encounter an automatically populated opt-in form that asks them
to join a club, receive a newsletter, or be placed at the head of the line for special offers
and programs.
The challenge with traditional campaigns featuring a web site has been the inability to know
which particular recipient looked online but never made additional contact. These potential
customers remain anonymous unless there is a method to capture their information. Unique
URL tracking per prospect overcomes this challenge.
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