Your Direct Mail Goals

Improve Direct Mail ROI
Capture Customer Information
Engage your clients to speak
Convert Responders into ROI

Our Direct Mail Goals

Create professional quality products
Save our customers time & money
Provide powerful & effective tools
to stay ahead of competition
(variable data printing/Purl’s/online design)
Make you Money
Help you understand ROI on investment

Why Direct Mail?

Send recipients Direct Mail offers that feature Personalized URLs. Our platform uses your mailing list to create a unique URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using an Ink Jet, Laser or Variable Data Printing. The Personalized URL typically includes the customer's name, producing a positive association and increased incentive to visit the site. You immediately see a dramatic increase in response rates.

As either a stand alone mailing or as an additional element, unique web addresses and home pages are easily incorporated into any campaign. Each piece can contain a customized offer tailored to the recipient with variable text and graphics which features a personalized web page address.

The copy contains an incentive to drive the customer to their personal homepage. If the piece includes a coupon for an item, the web site may contain a buy one get one free or other offer to further entice the consumer to visit the web page.

While on the site, visitors encounter an automatically populated opt-in form that asks them to join a club, receive a newsletter, or be placed at the head of the line for special offers and programs.

The challenge with traditional campaigns featuring a web site has been the inability to know which particular recipient looked online but never made additional contact. These potential customers remain anonymous unless there is a method to capture their information. Unique URL tracking per prospect overcomes this challenge.